There are a lot of different features available that can help improve your Google Ads. While the sheer amount of choice can be overwhelming, there are ways you can narrow down your search to ensure you’re utilizing the best ones for your campaign.
Here you’ll discover some of the best tips to follow when choosing the right features for your ads.
1. Consider your goal
This may sound like an obvious tip, but many businesses forget about ad individuality. AdWords can help you achieve numerous things, not just increased web traffic.
For example, you may want to attract more mobile customers who actually call your business rather than visit your site. In this instance, a callout extension feature would be extremely useful. These tools allow you to create one additional line of ad text and skip a sitelink. There are a lot of restrictions placed upon the addition of sitelinks in AdWords so a callout extension could help to really simplify the process.
2. Make use of time sensitive features
If you’re running a time sensitive ad campaign, you’d be better off taking advantage of ad customizer features. One feature of this type of tool is the ability to include a countdown clock – showing the customer how long they have to place an order if they don’t want to miss out.
These are extremely useful features which can significantly boost conversions. They can also help with bulk uploads for multi-product sales and allow you to alter ad parameters. So, if your ad reach and purpose changes frequently, you’d benefit greatly from an ad customizer feature.
3. Don’t try to utilize too many features
Google AdWords features can be extremely useful, but they can also be detrimental to your campaign if you over-use them. Start out with a few basic features, rather than trying to incorporate as many as possible.
The only way to determine whether a feature is working for you is to track it. If you have a lot of different features running at the same time, it makes it almost impossible to keep track of them all.
So, if you want to really benefit from the excellent features on offer, you need to think about what you’re hoping to achieve. What’s your main goal and who are you targeting? The tips above can help you to determine the types of features that will prove most useful for your ads.