Mobile is the most personal channel that exists--it's in someone's pocket, sits next to their bed, and is checked throughout the day. This makes marketing on mobile incredibly important but also nuanced. Download this guide to learn how to fine tune your mobile marketing efforts.
A mobile-friendly website is no longer an option—it’s a must. The rise in mobile traffic coupled with Google’s mobile-friendliness ranking factor means a brand’s site must adapt to mobile devices in order to stay competitive.
Mobile technology is not a fad that’s going away any time soon. Optimizing your marketing strategy for mobile will give your brand an edge over the competition. Don’t wait—go mobile today!
Mobile is disrupting the way your audience engages with brands. People are opening your email on mobile devices. They are visiting your website and engaging with your content on mobile devices. They are communicating with you via mobile devices. Consider:
80% of internet users own a smartphone.
Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2016.
Effective mobile marketing means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.
It is the most effective marketing channel at your disposal. Here’s Why?
10 Mobile marketing stats to help you plan for 2017
The bottom line is, if you’re not using mobile marketing, you should be, and if you are, you should be doing it like a pro.
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