Did you know that 95% of Google’s revenue comes from its paid advertising products? Should you even care?
This surprising statistic actually makes a big difference to small businesses. Why? Because it’s forcing the company to pay more attention to paid advertising. This means, if your business wants to get ahead of the competition on Google, you’re going to have to embrace their paid ad services.
The benefits of paid ads for your business
Google has already shown where its priorities lie after its recent updates to the local listings 3-pack. Now, one of the 3 spots that used to be organic, will become a paid ad spot; thus making it significantly more difficult for businesses to appear organically in one of these top placements.
One way to minimize the damage caused by this new change is to embrace Google’s paid ad opportunities. AdWords is one of the most effective ways to advertise your small business, provided you use it correctly.
So what benefits does paid search provide? Well, it enables you to:
• Create more targeted ads
• Stand out from the competition
• See exactly what’s working
• Create more cost effective ads … and much more
The fact you can target your ads is one of the biggest benefits. In order to generate more leads and sales, you need to reach the right audience.
Google offers an extremely diverse range of options for targeting your ads to a specific audience. So, when a customer does find your ad, they’re going to be more likely to click on it and take action.
Taking part in paid search also enables you to stand out from the competition. Organic search has become extremely difficult to master. Paid ads generate the exposure you need to be seen by your target audience while they’re searching for your type of product or service.
Being able to gain insight to your results is another benefit. With standard ads, you don’t really get much of a chance to see how they have performed and whether they’re working out. Google’s paid advertising lets you see exactly how well your ads are doing and whether you need to tweak them to make them more effective.
Last but not least, Google AdWords is cost effective and don’t let anybody tell you otherwise. Those who end up wasting a large portion of their budget are typically targeting the wrong keywords, as well as making many other mistakes.
Start off with a small budget for your ads to determine which campaigns will be most profitable. The fact you can set a daily limit on your AdWords campaign also prevents you from going over your budget at any given point.
Google’s paid advertising is definitely leading the pack. So it only makes sense for your local business to take advantage of its popularity to increase online visibility, generate more leads, and see a boost in sales.