Finding a good web design company is the difference between having an adequate webpage or a killer webpage that increases your businesses.
You don’t want to skimp on costs when it comes to web design. A first-class design company that knows what they’re doing will make you far more money in the long run than trying to cut corners with a cheap company.
But if you’ve never worked with a design company before you need to be sure you’re not overpaying. Here are a few things to ask about in advance.
Find out if your design company is charging you for:
1. Your first consultation – You should be able to sit down with the design company and explain what you want and need from your webpage. They should then formulate a plan to execute that and tell you how much it will cost and how long it will take. You shouldn’t have to pay to get a quote for web site design.
2. Services you don’t need – Find out exactly what you’re paying for when you start working with a design company. They may offer services that you don’t really want or need. Make sure you understand everything you are being charged for.
3. Hosting fees – At one time there were hefty fees for web site hosting. This has become such a competitive market that fees have dropped substantially. Be sure you’re paying for fees that are fair for today’s market.
4. Writing poor content – Some design companies are whizzes at technical set-ups but then charge you for poorly written ineffective copy. Find out if the company has competent writers who understand the importance if engaging readers and giving them a clear call to action. If not, hire your own copywriter or learn to do it yourself.
5. SEO that’s poorly researched – If your design company has a basic knowledge of Search Engine Optimization then you should only be paying for “basic” knowledge. Some design companies stay up-to-date on the latest SEO changes and can advice you on the correct keywords you need to use on your site. If they don’t have a clear idea of the importance of SEO then hire another company to optimize your site. A great looking website doesn’t do you any good if it can’t be located in the search engines.
6. Calling to ask questions – We all know customers who can take this to excess. But normally, you should be able to call and ask simple questions
without having to pay for each call.
7. Additional or hidden fees – Make sure it’s clearly drawn out in your original quote what you’re paying for and what will require additional fees. Find out if the company will be maintaining your site and if that’s included, and for how long.
By asking the right questions and being diligent in receiving the answers you need, you can be sure you’re not overpaying your web design company.